Social media ideas by industry: post ideas for 25 kinds of Indian business

It is a slow afternoon at the lab. The morning rush of fasting patients is over, the reports are going out, and you finally have ten minutes to look up what your page should be posting. The first list you find tells you to share your latte art. The second suggests an outfit of the day. The third wants you to try a dance trend.

You run a diagnostic lab. Not one of those ideas fits your reception counter.

That is the trouble with one-size lists. Social media ideas by industry are far more useful, because what a kirana store should post has very little in common with what a dental clinic or a CA firm should post. This guide gives you post ideas for 25 kinds of Indian business, the season that matters most to each, and the few rules that every trade shares.

Why one list of post ideas does not fit every trade

Four things change as you move from one business to the next.

• The subject. A grocery store's posts are about what arrived this morning and the month's ration list. A jeweller's are about workmanship and family occasions. A lab's are about timings, reports and home collection.
• The tone. A gym can be loud and cheerful. A clinic, a bank or a CA firm should sound calm and careful.
• The calendar. A jeweller lives by Dhanteras and the wedding season. A coaching institute lives by exams and admissions. A CA firm lives by the financial year.
• The caution. Health and money trades have to keep every post general, because a public page cannot know the person reading it.

So the useful question is not "what should a business post?" It is "what should a business like mine post, and when?"

Social media ideas by industry: 25 trades at a glance

Here are three post ideas for each of the 25 industries in our sample library, with the season each one should plan around.

The moving festivals in that table, such as Diwali, Holi, Navratri and Karva Chauth, change dates every year, so check the current year's calendar before you plan around them.

Four things every trade shares

Underneath all those differences, the same four habits keep any page healthy.

1. Be seen regularly. A page that posts steadily tells customers you are open. A page that went silent in the summer makes people wonder.
2. Look like yourself every time. The same logo, the same name and the same phone number on every post, so a forwarded picture still tells people who you are.
3. Be on time for the days that matter. A festival greeting works on the festival day, not three days later.
4. Claim only what is true. No ratings you never received, no awards you never won, no offer you do not really run.

Health and money trades: keep every post general

For clinics, labs, pharmacies, banks and CA firms, trust comes from being calm, regular and careful.

So the safe daily page for these trades stays general. Timings and closures, festival greetings, the team, the start and end of the financial year, and awareness posts that end by sending people to a professional. Anything about a particular person's health, money or tax position belongs in a consultation, not on a page. Nothing in this guide is medical, legal, tax or investment advice, and nothing on a daily post should be. Professional bodies also have their own rules on how members may advertise, so check yours.

Our trade guides go deeper into each of these: diagnostic lab marketing posts, dental clinic social media ideas, pharmacy social media marketing, social media for banks and co-operative banks and social media for CA firms.

Guides for your own trade

Most trades in the table have a full guide of their own.

• Shops: kirana stores, jewellers, fashion boutiques, mobile and electronics shops and D2C product brands.
• Health: medical clinics and the guides above.
• Learning: coaching institutes.
• Food, stays and travel: restaurants and cafés, hotels and travel agencies.
• Homes and building: real estate, interior designers and building materials dealers.
• Fitness and care: gyms and salons and spas.
• Industry and services: manufacturers, logistics companies, car dealers, agri businesses and IT companies.

How one product makes a year for 25 industries

Content365 is one product, but the year it makes is shaped around your own trade.

You describe your business one time: name, industry, logo, and website if you have one. It then makes 365 branded pictures, a fresh one for each day, sized at 1080 x 1350 with a square-safe centre so they suit Instagram, Facebook, LinkedIn, X and WhatsApp. Each day has a caption for each of Instagram, Facebook, LinkedIn and X, plus one in Hindi. Festivals and the financial year are placed on their correct days, so the jeweller's Dhanteras post and the CA firm's 1 April post each arrive when they should.

Variety comes from 365 angles seen through 5 lenses, which gives 1,825 post concepts in 21 families. Near-duplicate pictures are rejected, so the year does not feel like one template. An image model paints each scene with no text in it, and the studio lays your real logo, name, phone, website and offer over it, copied exactly from what you typed. Your logo is never redrawn. A vision model checks every picture for stray text and other faults, with up to three tries for each day.

For the health and money trades, two rules matter most. A post shows a rating, testimonial, award or statistic only if the business itself confirmed it. And any phone number, e-mail address or WhatsApp link is taken out of your text before a model sees it. You review every day in your own private gallery and post it yourself; Content365 never posts for you.

Divyaprakash Jha, Founder & CEO of Content365, sees the same thing in every trade. "The kirana store, the clinic and the CA firm all have the same small problem," he says. "The market prices it for every one of them as if it were a big one."

That is why the price does not change with your industry. The yearly plan costs ₹3,999 including GST for one brand's whole year, about ₹11 a day, and each extra brand is the same ₹3,999 including GST. "For ten years we have built AI and machine learning systems for commercial clients," the founder adds. "Content365 is the first time we have put that work directly in the hands of the shop owner, the doctor and the teacher."

You can browse labelled samples for all 25 industries in the sample library, or read how it works.

Frequently asked questions

Does the sample library cover my kind of business?

It covers all 25 industries in the table above. You can see labelled samples for each at the industries page before you sign up.

What if my business fits two industries?

Pick the one closest to what most of your customers come to you for. The free plan shows you real posts for your own brand, so you can see whether they fit before you pay anything.

Can a clinic, lab or bank use the same product as a shop?

Yes, as long as the page stays general and advice stays with the professional. Ratings and statistics only appear if the business confirmed them, and nothing goes up until you have reviewed it.

I run two different businesses. Do I pay twice?

Every brand has its own 365 days. The first costs ₹3,999 including GST for the year, and every further brand costs the same ₹3,999 including GST.

How can I try it for my own trade?

On the free plan you get 2 posts for your brand every 48 hours and pay nothing. Start free by signing in with Google and see what your trade looks like.

Find your trade, then fill your year

Start with your row in the table and your trade's own guide. When you would rather have the whole year made for you, see pricing for the yearly plan or check what one brand's year includes.

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