What you get for ₹3,999 including GST: a yearly social media plan, day by day

Between two patients, with the next file already on the desk, you finally look at that offer for a whole year of social media posts. The price is clear enough. What is not clear is what actually turns up. A folder? An app? Someone who posts for you? Does it cover festivals, and what happens once the year's price is paid?

Those are the right questions. Before you pay for anything, you should know what you get in a yearly social media plan, piece by piece and day by day. This guide walks through Content365's plan for one brand, using a dental clinic as the example: what you hand over at the start, what each day contains, how a normal morning works, how the year unfolds, and every file in the download folder. Nothing here is a promise of patients or followers. It is simply what you receive.

Before day one: what you give the studio

The whole year is built from a few things you share once:

• Your clinic's name, exactly as it appears on your board and prescription pad.
• Your industry, so the studio paints scenes that suit a dental clinic rather than a gym.
• Your logo, as a clean file.
• Your website, if you have one.
• The details you want on your posts: the phone number for appointments and a short call to action, such as "Book a check-up".

Two things happen to that information. Any phone number, e-mail address or WhatsApp link is stripped out before a model sees your text. Then, once each picture is painted, the studio lays your logo, name, phone, website and call to action over it, copied from what you typed. So take a minute to get the spelling and the digits right; what you type is what your patients will read for a year.

If you want to see the quality first, sign in with Google for the free plan: 2 posts for your clinic every 48 hours, and nothing to pay.

Inside a single day: the picture, the words and the checks

Pick any day of your year, say a Wednesday in August. Here is everything that day contains.

One picture, 1080 x 1350. It is the 4:5 shape that fills a phone screen, with a square-safe centre, so it works on Instagram, Facebook, LinkedIn, X and WhatsApp without a second version. Our guide to the best image size for Instagram posts explains why one shape covers every platform.

A painted scene with your real details on it. An image model paints the scene with no text in it at all. The studio's compositor then places your actual logo and details on top. Your logo is never redrawn, so it looks the same on day 1 and day 365.

Captions for four platforms, plus Hindi. Separate captions for Instagram, Facebook, LinkedIn and X, and a Hindi caption, all written for that day's idea, so you neither paste one caption everywhere nor write four of your own. Our post on writing captions for each platform explains the differences.

A quality check. A vision model inspects the picture for stray lettering and other faults, and each day gets up to three tries. If it still fails, you get it anyway with a visible warning, never a silent gap.

Nothing invented. Ratings, testimonials, awards, guarantees and statistics appear only when you confirmed them. For a dental clinic that matters: your page will not suddenly show a star rating or an award you never received. Keep any health message general, and leave diagnosis and treatment advice for the chair, where it belongs.

That is one of the sample designs in our sample library, made for a made-up business rather than a real customer.

How a clinic morning goes

You can use Content365 in a web browser or the Android app, and either one nudges you at 9 am each day. A typical clinic morning can look like this:

1. 9 am: the reminder arrives on your phone or your receptionist's.
2. Open the private gallery and look at today's picture and captions. The gallery is private to you.
3. Decide. If the day suits the clinic, post it. If it does not, perhaps because you are closed for a family function, simply skip it.
4. Post it yourself, or let your receptionist do it, using the caption for each platform you use.

Nobody at Content365 touches your pages. You stay in charge of what goes out under your clinic's name, and you never hand over a password.

The year in four stretches

How the days are planned is a subject of its own, covered in our guide to the 365-day social media content calendar. Here is simply what you will notice as the year goes on.

• Ordinary days: most of the year, and each one carries a fresh idea. Behind them sit 365 angles viewed through 5 lenses, 1,825 concepts sorted into 21 families, plus 173 image styles and 33 headline styles. A picture that comes out too close to one already accepted is rejected, which keeps the year from looking repetitive.
• Festival days: each Indian festival lands on its real date in your calendar. Diwali, which arrives in October or November, has its greeting waiting before the day.
• The financial year: the close of the year in March and the fresh start in April are marked in the year's plan.
• The gaps you would usually miss: monsoon weeks, quiet Tuesdays, long weekends. No day is left empty, right up to day 365.

For dental post ideas to set beside what arrives, our dental clinic social media ideas lists themes that inform without crossing into advice.

The download folder, file by file

Alongside the gallery, the whole year downloads as one folder. It is easy to overlook, but it means the year is yours to keep and to share with your staff.

A practical tip: copy the folder to a second phone or a shared drive the day it arrives. If the person who usually posts is on leave, anyone else at the clinic can pick up the day's post in a minute.

Day 91 and beyond, and a second clinic

One brand costs ₹3,999 including GST for the whole year, paid once, which works out to about ₹11 a day. Two further details are worth knowing in advance.

• Hosting. The first 90 days after payment are covered. Beyond that, staying online costs ₹3,000 a year before GST, which is optional: the downloaded folder already holds everything.
• More than one brand. A second clinic under a different name gets its own 365 posts for another ₹3,999 including GST, the same as the first.

Divyaprakash Jha, Founder & CEO, has worked with core team members Vaibhav Jain, Vikas Jha and Zeeshan Khan for ten years, and the product carries that history. "Ten years together, from Python to machine learning to AI, went into this," he says. "A shop in a small town should get the same polish as a big brand, every day of the year."

On the price, he is direct. "We priced it at ₹3,999 including GST for the whole year because showing up every day should not depend on the size of your budget."

Frequently asked questions

What do I get in a yearly social media plan from Content365?

A post for each of the 365 days for one brand. Each is a 1080 x 1350 picture carrying your real logo and details, with captions for Instagram, Facebook, LinkedIn and X plus Hindi. On top of that come festival and financial-year days, a private gallery to review in, and the whole year as one download folder.

Can I skip a day that does not suit my clinic?

Yes. You review every day first and decide. If a day does not suit you, you simply do not post it.

Can my posts include dental health tips?

Keep health posts general and send patients to a consultation for anything personal. You read every day before posting, so skip anything that does not suit your practice. Ratings or awards appear only if you confirmed them.

Will Content365 put the posts on my page?

No. Content365 never posts on your pages. Each day is posted by you or your team, from the gallery or the folder.

What happens to my posts after 90 days?

They stay online for the first 90 days after you pay. You can then renew hosting for ₹3,000 a year before GST, or just work from the folder you downloaded.

Know exactly what you are buying

A yearly plan should be easy to describe in full, and now you can describe this one. Try the free posts on your own clinic first through Google sign-in, then see the yearly plan and every detail on the pricing page when you are ready.

what you get in a yearly social media planyearly social media plan for clinicsContent365 download folderdental clinic posts for a year365 posts with captionscaptions.csv and calendar.csv