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An Indian AI startup founder's decade of work, now aimed at the kirana counter
Indian AI startup founder Divyaprakash Jha spent ten years on AI for commercial clients. Here is what that work now does for a kirana store's daily posts.
You know your customers better than any app will. Which family takes the ten-kilo atta, who settles the account at month end, who asks every morning whether the paneer is fresh. A stranger sees something else. A family new to the colony looks you up, and the latest post on your page is a greeting from the last festival. Your counter is busy every day; your page looks shut.
None of that is your fault. Between lifting the shutter, checking stock, taking WhatsApp orders and closing the day's accounts, there is no hour left for designing posts. That gap is what one Indian AI startup founder chose to work on after a decade of building AI for big commercial clients. Here is who that founder is, what the big-client world has that your shop usually does not, and what that work now does for a store like yours.
Ten years of AI for commercial clients
Divyaprakash Jha is the Founder & CEO of Content365. For the past decade his working life has been Python, machine learning and AI, in systems built for commercial clients. He did that work alongside the colleagues who now form the core team: Vaibhav Jain, Vikas Jha and Zeeshan Khan. The group's work began in Python software, grew into machine learning, and is now AI.
Work for large clients has its own discipline. A system cannot be clever only on a good day. It has to give the right answer on a slow Monday and on the busiest day of the quarter, and someone has to check it before anyone relies on it.
Outside that work, the same scene kept repeating. A small business that wanted help with social media was either asked for several thousand rupees a month or managed without any help. Content365 is where the founder decided to point that decade of experience. Our post on why Content365 makes a whole year at once tells the company side of the story.
"For ten years we have built AI and machine learning systems for commercial clients. Content365 is the first time we have put that work directly in the hands of the shop owner, the doctor and the teacher."
What big clients have that a corner shop does not
Look at how a large brand keeps its page active, and you will find four things a typical kirana does not have:
- Rules written down. The exact logo, colours, spellings and tone, in a document everyone follows.
- A plan made months ahead. Festival posts are finished long before the festival arrives.
- A check before anything goes out. Somebody looks at each post before the public does.
- People whose job is to show up. Posting is someone's real work, not a thought at closing time.
A kirana has the owner, perhaps a family member and a helper, and all of them are already busy. None of these four habits is out of reach in principle. They have simply been priced as if only big companies need them.
"Showing up every day should not cost a shop owner several thousand rupees a month," says Divyaprakash Jha. "That is why Content365 is ₹3,999 including GST for the whole year, so that everyone can show up every day."
This is a sample design from our sample library, made for a made-up business, not a real customer.
A one-page brand sheet for your kirana
You can borrow the first habit today, for free, whether or not you ever use Content365. Big brands keep a thick brand book. Your shop needs one page. Write it in a notebook or keep it as a note on your phone, and hand it to whoever posts for the shop.
| What a big brand writes down | Your one-page kirana version |
|---|---|
| The exact brand name | How your shop's name is spelt, every time, with no short forms |
| Contact details | The one number for orders, and whether it takes WhatsApp |
| Service promise | Your delivery area and timings, said simply |
| Brand look | Your logo file and the one or two colours on your board |
| Voice | Hindi, English or both, and the tone you use with regulars |
| What we never say | Offers you cannot keep, claims you cannot prove, other companies' logos |
| Key dates | The festivals your customers celebrate, and when you stock up for each |
Two rules make the sheet useful. First, nothing goes out that disagrees with it: if the sheet says delivery stops at 8 pm, no post promises 9 pm. Second, change the sheet the day something changes, such as a new number or a wider delivery area, before the next post goes up.
For what to actually post each day, our kirana store marketing ideas guide has a weekly plan and a season-by-season list of stock worth talking about.
What that decade of work does for your page
Content365 turns the other three habits, the plan, the check and the daily showing up, into something a shop can have without hiring anyone. You describe your shop once: its name, the kind of business, the logo, and a website if there is one. The whole year is made from that.
- The plan. 365 posts, one for each day, with Indian festivals and the financial year placed on the days they fall. Diwali moves between October and November from year to year; your dry-fruit and diya posts are ready either way.
- The check. Each picture is inspected by a vision model for stray letters and other faults, and a day can be attempted up to three times. A day that still fails comes to you anyway, with a clear warning on it.
- The rules. The image model is limited to painting the scene. Your real logo, shop name, phone, website and call to action are laid on top from the text you typed, so the spelling on day 200 matches your board. The logo is never redrawn.
- The variety. 21 families of ideas holding 1,825 concepts, plus 173 picture styles and 33 headline styles to draw on. Pictures too close to earlier ones are rejected, so customers do not see the same post every week.
- The language. Every day comes with a caption each for Instagram, Facebook, LinkedIn and X, and one in Hindi for customers who prefer it. Our post on Hindi captions for business posts explains why two languages reach more people.
- The format. Each picture is 1080 x 1350 (4:5) with a square-safe centre, so it fits a WhatsApp Status as comfortably as an Instagram or Facebook post.
You remain the voice of your shop. Each day waits in your private gallery until you look at it, and you or your helper post it. Content365 does not post on your pages or touch your WhatsApp. You can also download the entire year as a single folder whose gallery opens on any phone, handy for a shop where the phone is the only computer. On the web and on Android, a 9 am reminder tells you the day's post is ready.
The price, counted the way a shop counts
A shopkeeper thinks in daily margins, so here is the price that way. The yearly plan is ₹3,999 including GST for the full year for one shop, which comes to about ₹11 a day, with no monthly bill to remember. Run a second shop under a different name, and it costs ₹3,999 including GST as well, for its own year of posts. Your gallery stays online for 90 days after you pay; keeping it there longer costs ₹3,000 a year before GST, or you rely on the folder you downloaded.
The usual alternatives are agency or freelancer help, often several thousand rupees a month, or your own late nights after closing.
"We want every independent business in this country to get the quality that big brands get, for ₹3,999 including GST for the whole year," the founder says.
You can see the full pricing before you decide, and you can try it without spending a rupee. On the free plan you get 2 posts for your shop every 48 hours, with no payment. Sign in with Google to start free, and browse posts made for other kinds of business in the sample library.
Frequently asked questions
Who is the founder of Content365?
Divyaprakash Jha, Founder & CEO. A decade of making Python, machine learning and AI systems for commercial clients sits behind him, and he started Content365 alongside Vaibhav Jain, Vikas Jha and Zeeshan Khan of the core team.
Why would an AI founder build something for kirana stores?
Because the team kept seeing small businesses priced out of social media help. A daily post is a small job for AI, so it made sense to put that work in the hands of shop owners at a price a shop can manage.
Do I need to be good with apps to use Content365?
No. You describe your shop once and the year is made for you. Each day you look at the post, and if you like it, you save it and put it up, much as you would forward a picture on WhatsApp.
Can I use it for two shops with different names?
Yes. Each shop is set up as its own brand with its own name and logo and gets its own year of posts, and each additional brand costs ₹3,999 including GST.
Is there a way to try it first?
Yes. Sign in with Google and the free plan makes 2 posts for your shop every 48 hours, without asking for any payment.
Give your page the same care as your counter
You already open on time every single day. Let your page do the same. Start with the free posts, and when you are ready, take the yearly plan for your shop.
